Recognition for data excellence
Marshall-Tufflex is proud to announce that we have been awarded the EDATA Quality Award at the EDA Digitalisation Forum 2026, recognising the strength, accuracy and consistency of our product data.
The award celebrates companies managing product ranges between 1,000 and 3,000 SKUs that demonstrate outstanding commitment to maintaining high-quality, structured data within EDATA — the Electrical Distributors’ Association’s centralised product data platform.
As the electrical supply chain continues to digitalise, the integrity and accessibility of product data has never been more important. Accurate, standardised information, supports seamless system integration to improve the customer experience.
The award was presented by Richard Baxter (centre) Edmundson Electrical / outgoing Chair of the EDA Data Services Board, during the Forum.
It was received on behalf of Marshall-Tufflex by:
- Martin Russell, Group Product Manager (left)
-
Jeremy Dodge, Head of Marketing & Commercial Services (right)
Commenting on the achievement, Martin said:
“We see enormous value in EDATA and the wider work of the EDA. High-quality, structured product data is essential in today’s digital supply chain, and this award reflects the continued focus and collaboration across our teams to deliver accurate, reliable information to our customers and partners.”
This recognition highlights the cross-functional collaboration between our product management, marketing and commercial teams, who work continuously to ensure our data remains robust, up to date and aligned with industry standards.
Supporting a Digital Future
At Marshall-Tufflex, we understand that great products must be supported by great data.
As digital procurement, specification and stock management continue to evolve, we remain committed to investing in systems and processes that make it easier for our customers to access the information they need — when they need it.
We would like to thank the EDA for this recognition and congratulate all other award recipients at the 2026 Digitalisation Forum.
